Up until the last few decades, art investment was seen as reserved for the privileged few. However, modern day art investment and collections are no longer out of reach. With the right mixture of knowledge, support and energy, securing a fruitful and rewarding return is possible for anyone.
What are the benefits of owning art, and how do you get started?
For many, investing in an individual piece is the initial attraction to purchasing art. Being able to proudly own that personal something that stands out from the run-of-the-mill prints you can find down at your local IKEA store. Owning art actually presents substantial opportunities, and doesn’t necessarily come with a price tag that seems unattainable. In this blog, we’ve consolidated a few top tips to consider when you’re thinking about purchasing art, both the benefits and the how-to’s.
Why is art considered a stable investment compared to other assets?
Using art as an investment opportunity offers many possible avenues, with the potential not only to possess a means of profitable gains, but something you can thoroughly enjoy as well. In fact, in comparison to other investment assets, art has repeatedly proven to be stable and fairly resistant to wider economic shifts. Even in recent years that have seen the pandemic and hard recessions, the sales of art have held strong while assets such as gold and oil have plummeted.
How can investing in Limited Edition prints offer a sound financial opportunity?
Consistency and continuous growth of the global art market is just one of the assurances you can rely upon when considering an investment in art. Partially due to the fact that an artist’s work can significantly increase once they are deceased or retire from their creative practice, a piece of art poses one of the most sound investments for those expecting a return. You may also want to consider where exactly in the market you want to enter. For example, beginning with a Limited Edition print could be an excellent way to dip your toes in and accommodate a range of budgets.
L.S. Lowry could be an excellent example here. The late Manchester artist’s work has originally been sold for millions, which does appeal only, perhaps, to the elite budget. However, Limited Edition prints of the same work offer a fantastic starting point to a well-considered collection. Limited Edition prints, if looked after well, present a fantastic opportunity for almost guaranteed increase in value. Say 50 Limited Editions exist worldwide, over time those pieces may be lost or damaged in some way, rarifying your own edition and therefore increasing its value significantly. Not to mention the ability to purchase a representation of a famed work at just a fraction of the original’s price.
Should you prioritise emotional or financial value when buying art?
As we touched on a little in our introduction, purchasing art as an asset is a rare opportunity in that you can buy something you love and cherish. This ability to physically enjoy your investment presents a secondary benefit to your investment.
Some investors seek out artwork that solely poses a financial gain; purchasing pieces that nearly promise a hefty return in coming years with little care for aesthetic or concept. Other collectors make their investment decisions by seeking out work they enjoy, either for a specific aesthetic, artist they support and so on. They then are ready to make an informed decision based on the current market value and expected increase in value.
Both of these motives are equally valid in their own respects, and is something you should reflect on when considering a purchase - Would you rather a piece of work you can enjoy as it appreciates in value, or should you aim to be profit-savvy on cold, hard numbers?
How can our Signature Collection help diversify your art collection?
For those building their existing collection, or if you’re a budding collector with the long-term view to build your portfolio, you may find a challenge in diversifying your collection.
Our Signature Collection is carefully curated for investors and collectors alike and boasts a wide range of primary and secondary sales opportunities. For example, you may wish to diversify your collection by acquiring a range of well-established or deceased artists’ work, each with their own unique opportunities to increase in value. Work from Norman Rockwell, Ron Hicks and Peter Blake for example would create an excellent selection of both living and past artists, each with their own journey.
An alternate goal could be to collect artists’ work from around the globe; Lowry’s famous portrayals of the Industrial North of England complimented by Robert Longo’s portrayal of American political commentary could serve as an interesting juxtaposition that begins to form a well-rounded collection.
How can Hancock Gallery assist first-time buyers and collectors?
Investing in art is more than just a financial decision—it’s an opportunity to own something you love while building a meaningful and potentially lucrative collection. Whether you’re a first-time buyer or an experienced collector, the journey of selecting and acquiring art can be both exciting and rewarding.
At Hancock Gallery, we’re here to make that journey as seamless as possible. Our team of seasoned experts is ready to provide tailored guidance, offer no-obligation home approvals, and assist with financing options. With our support, you can confidently build a collection that reflects your tastes and investment goals.
Take the first step today—book a consultation and let us help you unlock the full potential of art investment.
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